Friday, April 23, 2010

Interview with : MILICA BALAC

Milica Balac is a 21 years old Serbian fashion designer, born and raised in Novi Sad who with her friend Marina established a brand called EMMES. She had her first fashion show at the age of 16 and her new collection was recently presented at the Jacobs Fashion Selection in Belgrade.
She is finishing fashion design and textile design course in Belgrade and also Istituto Callegari.

When did you start having interest for fashion?
I started having interest for fashion at the age of 16 when I enrolled into pattern making high school. Shortly after that I had my first fashion show with a friend Marina and from that point on we created a name for ourselves called EMMES.

What was your inspiration for this collection?
I was mainly inspired with the combination of two worlds, the male and the female costumes from the 17Th century.

Who's your favorite designer?
I don't have one but I certainly love to be up to date with the collections that other designers do.
I admire John Galliano the most though.

What's your favourite part of wardrobe and why?
It depends of the mood I'm in but something that suits me the most, something I like to design the most is lingerie. With lingerie a girl can always feel beautiful, feminine, secure and powerful.

What do you think the biggest problem Serbian girls have when it comes to dressing?
Role models. Wanting to always stay in fashion they usually don't respect their body types and they make a lot of mistakes. All the girls look the same. They don't wear the clothes, clothes wear them instead of just making it a part of their personality and enlightening who they are within.

Where do you see yourself in 5 years?
The plans I made in the past weren't always good but they opened a lot of opportunities for me which at the end turned up to be even better.
First I want to finish my studies and then I'll focus more on creating. I certainly see myself in this profession, in Serbia or abroad.

Contact Milica:

Thursday, April 22, 2010

Scarlett Johansson for Mango Summer 2010 Campaign

I think Scarlett is a perfect choice for a brand like Mango cause every girl feels she could relate to a girl like Scarlett but I can't hide that I'm not a fan of this campaign.
The ones before were more sexy, Scarlett was prettier while on these pics she looks like she just got out of bed (maybe that was the point of the shoot) and in the last 2 pics her head is just too big on her photoshoped body... But that's just me :) I LOVED the Winter 2009-2010 campaign the most.

Fast Forward a couple of seconds to see the video:

Wednesday, April 21, 2010

Sarah Jessica Parker in American Vogue May 2010

Sarah Jessica Parker graces the new cover of American Vogue May 2010 issue and boy does she look elegant!
The Sex and The City sure knows how to promote themselves taking the fact that the new movie is coming out at the end of May!

The photos were taken by the genious Mario Testino and features some fabulous dresses such as Christian Dior, Calvin Klein Collection, Giambattista Valli, Lanvin, Chanel and Vera Wang.

Take a look at the pictures and teh video from the shoot below:

Photos and video courtesy of

Flare April 2010: Sweet Reverie

Photos via

The trend of the season: Divine light fabrics

Luisa Beccaria






Burberry Prorsum

Gianfranco Ferre

Tuesday, April 20, 2010