Scarlett Johansson for Mango Summer 2010 Campaign

I think Scarlett is a perfect choice for a brand like Mango cause every girl feels she could relate to a girl like Scarlett but I can't hide that I'm not a fan of this campaign.
The ones before were more sexy, Scarlett was prettier while on these pics she looks like she just got out of bed (maybe that was the point of the shoot) and in the last 2 pics her head is just too big on her photoshoped body... But that's just me :) I LOVED the Winter 2009-2010 campaign the most.

Fast Forward a couple of seconds to see the video:

EMPORIO ARMANI Spring Summer 2010 Ad Campaign

Photos via emporioarmani.it

The new Stella McCartney Spring Campaign with Natalia Vodianova

Liv Tyler for G-STAR RAW

Liv Tyler is the new face of the Dutch denim brand G-STAR.
The campaign was shot by Dutch photographer and director Anton Corbijn for the third time.
G-Star is also Dutch and already successful on European markets but wants to up its ante now, especially in the US, which is why the brand has been showing its collections at New York Fashion Week for the past few seasons.

Photos courtesy of G-Star