The collection is made by using organic and recycled materials like organic cotton, organic linen, recycled polyester and tencel and all the garments have been produced using sustainable materials or using recycled PET bottles or textile waste.
Sounds pretty disgusting but its the revolution in fashion and it helps save our nature.
The collection is romantic, exotic, glamorous and abstract with a lot of floral patterns, sundrenched landscapes and even 70s hippie chic flower-power and with its price range (dresses from 9.95e to 39.95e) it will be an instant hit!
Photos and videos courtesy od H&M